IQOS & OUCHHH Collective Unveil CURIOUS STUDIO at Dubai Design Week, A Shared Expression of Curiosity Takes Shape

At Dubai Design Week 2026, IQOS and OUCHHH Collective—a pioneering multidisciplinary force in new media—are joining forces to explore the creative frontier where art, technology, and human curiosity converge. Visitors and media will discover CURIOUS STUDIO, a global initiative that turns curiosity into a shared creative experience. Launching first at Dubai Design Week and continuing …